UPDATED (AND STILL OUTDATED!)

What do I do when I’m slightly bored?

I update the logo on my website.

And I’m still outdated in everything else!

Many years ago, somewhere around early 2005 to be precise, I had a discussion/disagreement with a drummer when he said “You need a logo.” I said it works for others but not necessary for what I do. He kept harping on “You need to market better! You need something like what Kiss and Led Zeppelin have.” As I said, logos work for them. Same with brands like Coca-Cola, Facebook, etc.

I do instrumental music for Pete’s sake!!!

Joe Satriani had a different logo with every album. So did Steve Vai, Motley Crue, Rush, Prince, and Deep Purple. And I don’t think anyone complained about that (maybe the drummer I had in my band 20 years ago did). I always say it as every time I did a new album, a new font was needed to reflect things. I get it that it’s all about branding/marketing/whatever.

I simply don’t care.

And yes I’ve been told plenty of times that “You suck at networking” and they’re right. I suck at marketing too but somehow I can promote quite well. For me, it’s always been about the music. I mean, look at the front cover of Bon Jovi’s SLIPPERY WHEN WET. He had to change it so he ran his finger over a wet Hefty bag. Millions sold.

Logos be damned.